A healthy “mouth” is essential to maintain the proper functioning of the body and maintain the overall health and quality of life.

Oral health is the health of the oral tissues and tissues associated with them and allows the individual to perform all functions without any signs of illness, discomfort or obstruction. First of all, it depends on dental care that contains the measures and activities necessary for the preservation of oral health and allows it to be at an enviable level. Dental care prevents the occurrence of oral diseases or the progression of already existing diseases of the oral tissues.

Oral diseases or diseases of the oral cavity, depending on the type of tissue they occupy, can be divided into diseases of hard and soft oral tissues.

Diseases of the oral cavity that occupy the hard oral tissues on the one hand and the soft oral tissues on the other, vary greatly in their etiology, pathogenesis, diagnosis and treatment, and of course after the preventive procedures.

Oral diseases are the most common non-infectious diseases (NCDs) and affect people throughout their lives, causing pain, discomfort, distortion, and even death.

The most common oral diseases are indicated: caries – as a disease of severe oral tissues and gingivitis and paradontopathy, as soft tissue diseases. They are followed by oral cancer, oral manifestations of HIV infection, oral dental trauma, noma, cleft lip and gum.


A healthy mouth allows people to speak, laugh, eat and perform other functions throughout their lives, but also increase social interaction and promote self-discipline.

An unhealthy mouth can potentially lead to social isolation, where people avoid laughing and communicating with others because of the feeling of shame due to their teeth and the perception of people about their oral health.

Oral diseases, and especially those related to tooth decay (dental caries), are present in 3.9 billion people worldwide or 44%, representing almost half of the world’s population.

Oral diseases are associated with a number of other non-infectious diseases (NCDs) such as diabetes, cardiovascular disease, respiratory diseases, and some types of cancer.


In 2018, the World Dental Federation (FDI) for the first time launched a three-year campaign under the theme “Say Ahh”as a synonym for health.

The campaign aims to:

  • Educates about oral health as something essential for proper and normal functioning and maintenance of overall health and quality life.
  • Emphasizes associations between certain oral diseases,
  • Increases awareness of common risk factors and
  • Promotes good oral hygiene habits.

By doing so, the campaign will influence the raising of the global awareness of the prevention and control of oral diseases.

In combination with various sub-topics each year, the “Say Ahh” slogan will come to life with the idea of ​​”mouth” that represents a mirror of the body and reflects the overall health.

In 2018, through the slogan Think Mouth, Think Health better education of the oral health population needs to be achieved to understand the importance of the relationship between oral health as an indicator of the general health and well-being.


In 2019, through the slogan  ‘Say Ahh: Act on Mouth Health’ should be followed by the motivation of the entire population to take action to protect their oral health.

In 2020, people should be encouraged to work together to introduce positive changes in oral health and to unite for the health of the mouth.